If you're looking to create a professional image for your Home Based Business the fastest, cheapest and easiest way is to own your own domain name.
If you're trying to create a picture of success so that people will follow you into your home based business opportunity you will have to register your own domain name. It's that simple.
Don't get me wrong, it won't exactly lift you to heights you never dreamed of. In fact, these days it is almost expected that you'll have your own domain name for any kind of business you're involved with but if you don't it will most definitely damage your street cred.
As we've talked about before, in network marketing or any other home based business you decide is right for you, you are creating a profile for yourself as well as your business with everything you do. So, start out right and look for the right domain name.
Don't make the mistake of jumping in with the first free domain name that comes back at you as this could be costly. If you fail to select a domain name which creates a picture of success and value for your home based business you will find that people will go elsewhere. People follow leaders and you can expect to see them heading in the opposite direction if you have an email address that goes something like bigasssuzy3456@hotmail.com for your will writing business.
If I'm looking for a new domain name for a business I'm promoting I'll take hours and sometimes even days making a list of twenty or thirty different domain names before I even attempt to register one of them. This is essential if you're going to create the right image for your home based business. If you're not a great judge, then take your list around and ask fifty people on the street what image they have in their minds when they read each of your list of potential domain names. I have to say my wife is my preferred reader on this one and someone who I trust to give me an honest appraisal of my suggested domain names.
Remember, the old saying, first impressions count and today with the power of the internet that couldn't be more true. You won't get a second chance with 99.9% of people and the ones who do let you through the door as bigasssuzy are possibly not the ones you will want to take your home based business to the next level.
With your own domain name you will be able to create a personalised and professional email address to support your future correspondence and this is essential if you're going to build your profile and capture customers from the opposition.
A further reason for owning your own domain name in case you're still undecided is that this allows you to use what's called 'redirect' for any affiliate products or links you might wish to promote.
An affiliate link might look something like this; http://www.thecompanyname.com/43637
As you might have guessed already there are a number of problems with this type of link.
Affiliate addresses are usually fairly long and difficult to remember and Adwords will prohibit their use simply on character count when placing an add so you will need to redirect from your own domain name to whatever affiliate link you wish to promote. This is very simple and if in doubt go with a tried and tested hosting service like GoDaddy who will do most of the work for you.
All you have to do is use what is called URL redirect or domain forwarding. This is like a postal redirect only faster. You simply instruct the hosting company to redirect all traffic from your site to the affiliate address for the product you are promoting. This allows you to advertise the domain name you selected and not the one your affiliate product company has given you to promote.
A useful tool is to use domain masking on your redirect. This allows you to redirect from your domain to your chosen site without the address changing in the browser window. It basically hides the website address and keeps your original domain name in place. This can be useful if for whatever reason you don't want the customer to recognize the address of the site you're sending them to.
I use a ready made capture page and email responder set up for some of the products I would promote and the domain masking works well here as it retains my profile throughout.
A word of warning though, don't use masking on affiliate products or you're likely to lose around 50% of sales as this can throw off the tracking system for affiliate promotions. Use re-directs only for affiliates.
Here's a list of my top five tips for creating a successful domain name:
So there you go.
The next step is to find a domain name which is still available and start to rpomote your home based business with a new face.
Good luck,
Neil.
If you're trying to create a picture of success so that people will follow you into your home based business opportunity you will have to register your own domain name. It's that simple.
Don't get me wrong, it won't exactly lift you to heights you never dreamed of. In fact, these days it is almost expected that you'll have your own domain name for any kind of business you're involved with but if you don't it will most definitely damage your street cred.
As we've talked about before, in network marketing or any other home based business you decide is right for you, you are creating a profile for yourself as well as your business with everything you do. So, start out right and look for the right domain name.
Don't make the mistake of jumping in with the first free domain name that comes back at you as this could be costly. If you fail to select a domain name which creates a picture of success and value for your home based business you will find that people will go elsewhere. People follow leaders and you can expect to see them heading in the opposite direction if you have an email address that goes something like bigasssuzy3456@hotmail.com for your will writing business.
If I'm looking for a new domain name for a business I'm promoting I'll take hours and sometimes even days making a list of twenty or thirty different domain names before I even attempt to register one of them. This is essential if you're going to create the right image for your home based business. If you're not a great judge, then take your list around and ask fifty people on the street what image they have in their minds when they read each of your list of potential domain names. I have to say my wife is my preferred reader on this one and someone who I trust to give me an honest appraisal of my suggested domain names.
Remember, the old saying, first impressions count and today with the power of the internet that couldn't be more true. You won't get a second chance with 99.9% of people and the ones who do let you through the door as bigasssuzy are possibly not the ones you will want to take your home based business to the next level.
With your own domain name you will be able to create a personalised and professional email address to support your future correspondence and this is essential if you're going to build your profile and capture customers from the opposition.
A further reason for owning your own domain name in case you're still undecided is that this allows you to use what's called 'redirect' for any affiliate products or links you might wish to promote.
An affiliate link might look something like this; http://www.thecompanyname.com/43637
As you might have guessed already there are a number of problems with this type of link.
- People have a habit of forgetting the number if you're giving them the link over the phone
- People decide to remove the last part of the domain name and have a look at the site themselves.
Affiliate addresses are usually fairly long and difficult to remember and Adwords will prohibit their use simply on character count when placing an add so you will need to redirect from your own domain name to whatever affiliate link you wish to promote. This is very simple and if in doubt go with a tried and tested hosting service like GoDaddy who will do most of the work for you.
All you have to do is use what is called URL redirect or domain forwarding. This is like a postal redirect only faster. You simply instruct the hosting company to redirect all traffic from your site to the affiliate address for the product you are promoting. This allows you to advertise the domain name you selected and not the one your affiliate product company has given you to promote.
A useful tool is to use domain masking on your redirect. This allows you to redirect from your domain to your chosen site without the address changing in the browser window. It basically hides the website address and keeps your original domain name in place. This can be useful if for whatever reason you don't want the customer to recognize the address of the site you're sending them to.
I use a ready made capture page and email responder set up for some of the products I would promote and the domain masking works well here as it retains my profile throughout.
A word of warning though, don't use masking on affiliate products or you're likely to lose around 50% of sales as this can throw off the tracking system for affiliate promotions. Use re-directs only for affiliates.
Here's a list of my top five tips for creating a successful domain name:
- Try to use the key words in the domain name itself
- Go for .COM over any other domain name extension
- Go for a generic domain name which you can use again and again for different promotions
- Go for words and not numbers in your domain name
- Finally, if you can afford it, purchase all other domain name extensions to protect yourself against the opposition .net, .biz, .ws, .org, .ie, .co.uk and on and on. That way nobody other than you will benefit from misplaced domain name extensions being typed into the browser somewhere along the line.
So there you go.
The next step is to find a domain name which is still available and start to rpomote your home based business with a new face.
Good luck,
Neil.
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